Welcome to Salesfire Trends

Providing eCommerce insights to help you make better decisions.

Real-time analysis of over 2,964,813,197 user journeys

6 Ways to Collect First-Party Data: Sources, Examples and Collection Methods

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Sophie WalkerContent Marketing Executive

6 Ways to Collect First-Party Data: Sources, Examples and Collection Methods

Discover how to maximise your first-party data collection to future-proof your marketing strategies in the era of privacy-first marketing.

Latest posts

Turn Q4 Wins into 2025 Growth with First-Party Data

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Lucy BedfordMarketing Assistant

Turn Q4 Wins into 2025 Growth with First-Party Data

Discover how to effectively collect first-party data and use it to extend your Q4 success with these strategies for 2025 eCommerce growth.

Tips for Targeting Last-Minute Christmas Shoppers Online

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Lucy BedfordMarketing Assistant

Tips for Targeting Last-Minute Christmas Shoppers Online

Don’t let your eCommerce sales drop off in late Q4, discover the strategies you can use to target last-minute Christmas shoppers and boost your end-of-year conversions.

How to Convert Christmas Gift Shoppers into Loyal Customers

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Bethany LlewellynContent Marketing Executive

How to Convert Christmas Gift Shoppers into Loyal Customers

Take advantage of additional seasonal traffic and convert them into loyal customers.

How to Make the Most of Christmas eCommerce Traffic

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Kelly AitkinProduct Marketing Manager

How to Make the Most of Christmas eCommerce Traffic

The busiest time of year for any retailer, we discuss how to make the most of extra site traffic over Christmas.

‘Tis the Season: Getting Your eCommerce Site Ready For Christmas

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Bethany LlewellynContent Marketing Executive

‘Tis the Season: Getting Your eCommerce Site Ready For Christmas

Christmas is the busiest period of the year for online shoppers. The preparation of your eCommerce site will determine the success of your business during the peak season.

Black Friday 2024: 6 Quick Fixes for Your eCommerce Strategy

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Josh McGregorChief Marketing Officer

Black Friday 2024: 6 Quick Fixes for Your eCommerce Strategy

Black Friday is the leading event in eCommerce and making the most of this surge in traffic should be at the top of your priority list.

4 Signs Your Black Friday eCommerce Strategy Needs an Upgrade

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Sophie WalkerContent Marketing Executive

4 Signs Your Black Friday eCommerce Strategy Needs an Upgrade

Find out how to prepare your eCommerce strategy for Black Friday. Increase your revenue and drive conversions by offering a seamless, optimised on-site experience.

9 Black Friday Email Marketing Campaigns to Drive More Sales

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Sophie WalkerContent Marketing Executive

9 Black Friday Email Marketing Campaigns to Drive More Sales

Black Friday is round the corner, and to secure sales in this lucrative period, retailers need to optimise their email marketing campaigns to recover valuable revenue.

What is the Golden Quarter, and How Has it Evolved Over the Years?

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Bethany LlewellynContent Marketing Executive

What is the Golden Quarter, and How Has it Evolved Over the Years?

The Golden Quarter is here and it's the busiest time of the year for retailers. Find out how it has evolved over the years and learn how you can make the most out of this quarter with a fully optimised website and marketing strategy.

Key Dates for Your Q4 Diary

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Harriet StoutClient Strategy Manager

Key Dates for Your Q4 Diary

With revenue up YoY for Q4 2023, getting your calendar mapped out for the Golden Quarter 2024 is crucial for success. Take a look at some of the key dates in Q4 to support your campaign planning and strategy.