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Providing eCommerce insights to help you make better decisions.

Real-time analysis of over 2,964,813,197 user journeys

5 Ways to Prepare Your eCommerce Business for Q4

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Kelly AitkinProduct Marketing Manager

5 Ways to Prepare Your eCommerce Business for Q4

With the festive season quickly approaching, we explore the best ways to get your online retail business prepared for the busiest time of the year.

Google Abandons Third-Party Cookie Phase-Out: What It Means for eCommerce

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Laura TaylorSenior Content Marketing Manager

Google Abandons Third-Party Cookie Phase-Out: What It Means for eCommerce

Learn what Google’s U-turn on the removal of third-party cookies means for your eCommerce business and the steps you should be taking.

How Online Retailers Can Use First-Party Data in Marketing Strategies

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Sophie WalkerContent Marketing Executive

How Online Retailers Can Use First-Party Data in Marketing Strategies

Explore the role first-party data will play in your eCommerce marketing strategies in the era of digital privacy.

6 Ways to Collect First-Party Data: Sources, Examples and Collection Methods

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Sophie WalkerContent Marketing Executive

6 Ways to Collect First-Party Data: Sources, Examples and Collection Methods

Discover how to maximise your first-party data collection to future-proof your marketing strategies in the era of privacy-first marketing.

How to Grow Your Email List

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Courtney O'RiordanContent Marketing Executive

How to Grow Your Email List

Discover the importance of incentivised email collection methods when it comes to achieving sustainable eCommerce growth.

First-Party Data Dominance: The Power of Email Subscriber Lists

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Courtney O'RiordanContent Marketing Executive

First-Party Data Dominance: The Power of Email Subscriber Lists in a Post-Cookie World

Find out how you can use your email lists to extend customer lifetime value and future-proof your business in an ever-changing eCommerce industry.

Abandoned Cart Best Practices: How to Send Emails that Reduce Cart Abandonment

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Sophie WalkerContent Marketing Executive

Abandoned Cart Best Practices: How to Send Emails that Reduce Cart Abandonment

Discover how optimised email campaigns can be used to recover abandoned carts and maximise sales.

[INFOGRAPHIC] Cart Abandonment Emails: Why Your Fashion Business Needs Them

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Sophie WalkerContent Marketing Executive

[INFOGRAPHIC] Cart Abandonment Emails: Why Your Fashion Business Needs Them

Discover the importance of re-engagement emails and campaigns for maximising your brand revenue.

Unlocking Hidden Revenue for Fashion Retailers: The Ultimate Basket Abandonment Checklist

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Sophie WalkerContent Marketing Executive

Unlocking Hidden Revenue for Fashion Retailers: The Ultimate Basket Abandonment Checklist

Follow our basket abandonment checklist to maximise the value of your shoppers and ensure no revenue is being left behind.

The Dos and Don’ts of Browse Abandonment Emails

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Bethany LlewellynContent Marketing Executive

The Dos and Don’ts of Browse Abandonment Emails

Discover the best practices of your browse abandonment emails to recapture lost website visitors and enhance your conversion rate.