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Providing eCommerce insights to help you make better decisions.

Real-time analysis of over 2,964,813,197 user journeys

Abandoned Cart Best Practices: How to Send Emails that Reduce Cart Abandonment

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Sophie WalkerContent Marketing Executive

Abandoned Cart Best Practices: How to Send Emails that Reduce Cart Abandonment

Discover how optimised email campaigns can be used to recover abandoned carts and maximise sales.

How to Drive Order Values with Upsell Emails

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Bethany LlewellynContent Marketing Executive

How to Drive Order Values with Upsell Emails

Discover why online retailers need an upsell email strategy and how to craft cross-sell and upsell emails to drive your order value.

Search Best Practices: How To Create a Better User Experience  

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Sophie WalkerContent Marketing Executive

Search Best Practices: How To Create a Better User Experience

Discover eCommerce search best practices to drive better user experiences and boost user engagement.

Why Are Email Lists So Valuable to eCommerce Sites?

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Courtney O'RiordanContent Marketing Executive

Why Are Email Lists So Valuable to eCommerce Sites?

Find out how you can use your email lists to extend customer lifetime value and future-proof your business.

What Email Newsletter Sign-Up Incentive Works Best in eCommerce?

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Courtney O'RiordanContent Marketing Executive

What Email Newsletter Sign-Up Incentive Works Best in eCommerce?

Discover the importance of incentivised email collection methods when it comes to achieving sustainable eCommerce growth.

AI in eCommerce: Benefits, Use Cases, and Best Practices

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Bethany LlewellynContent Marketing Executive

AI in eCommerce: Benefits, Use Cases, and Best Practices

AI in eCommerce is evolving rapidly. This article explores the benefits of AI for your eCommerce business.  

The 4 Best Customer Retention Strategies For Your eCommerce Site

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Sophie WalkerContent Marketing Executive

We uncover the 4 best customer retention strategies for your eCommerce site to help you take the first step towards building a loyal customer base.

Data Analytics is the Key to eCommerce Success— Here’s Why

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Courtney O'RiordanContent Marketing Executive

Data Analytics if the Key to eCommerce Success - Here’s Why

In this article, discover the importance of your eCommerce data analytics and how to accurately track it to ensure full eCommerce business success. 

6 Benefits of mCommerce

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Bethany LlewellynContent Marketing Executive

6 Benefits of mCommerce

Discover the benefits of a fully optimised mobile experience can have for your eCommerce business.

The Ultimate eCommerce CRO Checklist

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Courtney O'RiordanContent Marketing Executive

The Ultimate eCommerce CRO Checklist

Start maximising sales and increasing conversions with our eCommerce CRO checklist. Learn how to make changes to your site that will improve experiences and convert visitors into customers.