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Welcome to Salesfire Trends

Providing eCommerce insights to help you make better decisions.

Real-time analysis of over 2,964,813,197 user journeys

Average Order Items

Items per Order

3.6

The average items per order over the past 12 months.

vs

3.6%

Compare items per order in your industry or across the network to last month.

vs

8.11%

Compare items per order in your industry or across the network to the same month last year.

About this data

Items per Order tracks the average number of items purchased within each order. Tracking this metric can provide insight into the performance of a company's up-selling and cross-selling strategies. The Items per Order data is derived from the Salesfire Trends Items per Order Index. This is a normalised dataset which adjusts for fluctuations in sample size and removes any data anomalies to give a real representation of the overall industry change. The current period is measured up to the current day compared with the same time frame in the previous period.

Average order items overview

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Date Range

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Compare to

MondayTuesdayWednesdayThursdayFridaySaturdaySunday

About this data

The Items per Order graph shows the average number of items purchased within each order for the specified period across the Salesfire network. This can be grouped into daily, weekly, monthly or yearly intervals. This portrays the average number of items eCommerce websites are typically seeing purchased within each order.

Average order items MoM

Feb 2024 - Jan 2025
  • Expansion MoM
  • Contraction MoM
  • Current period MoM

About this data

The Items per Order MoM graph measures the month-over-month change in the average number of products purchased per order across the Salesfire network. This portrays the monthly change in the average items per order that eCommerce websites are typically seeing. You can use this graph to benchmark your own business performance against your industry or the eCommerce industry as a whole.

Average order items YoY

Feb 2024 - Jan 2025
  • Expansion YoY
  • Contraction YoY
  • Current period YoY

About this data

The Item Price per Order YoY graph measures the yearly change in the average price of a product within an order, comparing each month versus the same month a year previous. This portrays the annual change in the average price of a product within an order that eCommerce websites are typically seeing. You can use this graph to benchmark your own business performance against your industry or the eCommerce industry as a whole.