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Welcome to Salesfire Trends

Providing eCommerce insights to help you make better decisions.

Real-time analysis of over 2,964,813,197 user journeys

Average Order Value

Average order value

£110

The average order value over the past 12 months.

vs

1.12%

Compare average order value in your industry or across the network to last month.

vs

7.31%

Compare average order value in your industry or across the network to the same month last year.

About this data

Average order value (AOV) tracks the average amount spent each time a customer places an order on a website. To calculate your company's average order value, simply divide total revenue by the number of orders. The Average Order Value data is derived from the Salesfire Trends AOV Index. This is a normalised dataset which adjusts for fluctuations in sample size and removes any data anomalies to give a real representation of the overall industry change. The current period is measured up to the current day compared with the same timeframe in the previous period.

Average order value overview

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Date Range

MondayTuesdayWednesdayThursdayFridaySaturdaySunday

Compare to

MondayTuesdayWednesdayThursdayFridaySaturdaySunday

About this data

The AOV graph shows the average order value for the specified period across the Salesfire network. This can be grouped in daily, weekly, monthly or yearly intervals. This portrays the average order value eCommerce websites are typically seeing.

Average order value MoM

May 2023 - Apr 2024
  • Expansion MoM
  • Contraction MoM
  • Current period MoM

About this data

The Average Order Value MoM graph measures the month-over-month change in AOV across the Salesfire network. This portrays the monthly change in AOV eCommerce websites are typically seeing. You can use this graph to benchmark your own business performance against your industry or the eCommerce industry as a whole.

Average order value YoY

May 2023 - Apr 2024
  • Expansion YoY
  • Contraction YoY
  • Current period YoY

About this data

The Average Order Value YoY graph measures the yearly change in AOV, comparing each month versus the same month a year previous. This portrays the annual change in AOV eCommerce websites are typically seeing. You can use this graph to benchmark your own business performance against your industry or the eCommerce industry as a whole.