Products
Digital Assistant
Supporting the most influential areas of the customer journey, our campaigns inspire sales, increase AOV and prompt quicker conversions.
Search
Maximise on-site engagement and improve conversion rates with a fast and accurate AI-powered Search.
Overlays
Drive sales and reduce basket abandonment with targeted messaging based on customer behaviour.
Visually Similar Search
Inspire product interaction and purchases with hyper-personalised image search experiences powered by visual AI.
Recommendations
Expose users to more of your product catalogue with dynamic recommendations displayed at the most influential moments.
Trends
Pricing
Partners
Resources
Articles
Read the latest eCommerce insights, Salesfire product updates and company news.
Podcasts
Listen as industry friends join us to discuss all things digital marketing and eCommerce.
Success stories
Discover how we’ve helped our customers boost their conversion rates.
eBooks
Dive deeper into key eCommerce topics and strategies.
Webinars
Join us to develop your expertise in the latest CRO strategies and best practices.
Videos
Get the latest in conversion rate inspiration and tips on how to sell more.
Company
Careers
We’re always looking for talented people. See the roles we have available.
About us
Find out more about the people and story behind Salesfire.
Support
Need help? The Salesfire support team is here.

Welcome to Salesfire Trends

Providing eCommerce insights to help you make better decisions.

Real-time analysis of over 2,964,813,197 user journeys

Average Order Value

Average order value

£112

The average order value over the past 12 months.

vs

-0.07%

Compare average order value in your industry or across the network to last month.

vs

2.27%

Compare average order value in your industry or across the network to the same month last year.

About this data

Average order value (AOV) tracks the average amount spent each time a customer places an order on a website. To calculate your company's average order value, simply divide total revenue by the number of orders. The Average Order Value data is derived from the Salesfire Trends AOV Index. This is a normalised dataset which adjusts for fluctuations in sample size and removes any data anomalies to give a real representation of the overall industry change. The current period is measured up to the current day compared with the same timeframe in the previous period.

Average order value overview

Showing:
Compare to:

Date Range

MondayTuesdayWednesdayThursdayFridaySaturdaySunday

Compare to

MondayTuesdayWednesdayThursdayFridaySaturdaySunday

About this data

The AOV graph shows the average order value for the specified period across the Salesfire network. This can be grouped in daily, weekly, monthly or yearly intervals. This portrays the average order value eCommerce websites are typically seeing.

Average order value MoM

Dec 2023 - Nov 2024
  • Expansion MoM
  • Contraction MoM
  • Current period MoM

About this data

The Average Order Value MoM graph measures the month-over-month change in AOV across the Salesfire network. This portrays the monthly change in AOV eCommerce websites are typically seeing. You can use this graph to benchmark your own business performance against your industry or the eCommerce industry as a whole.

Average order value YoY

Dec 2023 - Nov 2024
  • Expansion YoY
  • Contraction YoY
  • Current period YoY

About this data

The Average Order Value YoY graph measures the yearly change in AOV, comparing each month versus the same month a year previous. This portrays the annual change in AOV eCommerce websites are typically seeing. You can use this graph to benchmark your own business performance against your industry or the eCommerce industry as a whole.