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Average Order Value

Average order value

£110

The average order value over the past 12 months.

vs

1.32%

Compare average order value in your industry or across the network to last month.

vs

7.71%

Compare average order value in your industry or across the network to the same month last year.

About this data

Average order value (AOV) tracks the average amount spent each time a customer places an order on a website. To calculate your company's average order value, simply divide total revenue by the number of orders. The Average Order Value data is derived from the Salesfire Trends AOV Index. This is a normalised dataset which adjusts for fluctuations in sample size and removes any data anomalies to give a real representation of the overall industry change. The current period is measured up to the current day compared with the same timeframe in the previous period.

Average order value overview

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Average order value MoM

May 2023 - Apr 2024
  • Expansion MoM
  • Contraction MoM
  • Current period MoM

Average order value YoY

May 2023 - Apr 2024
  • Expansion YoY
  • Contraction YoY
  • Current period YoY