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Real-time analysis of over 2,964,813,197 user journeys

Conversion Rate

Average conversion rate


The average conversion rate over the past 12 months.



Compare conversion rate in your industry or across the network to last month.



Compare conversion rate in your industry or across the network to the same month last year.

About this data

Conversion rate is the percentage of website visitors that complete an order. To calculate your conversion rate, divide the number of conversions by the total number of visitors during the same period. The Conversion Rate data is derived from the Salesfire Trends Conversion Rate Index. This is a normalised dataset which adjusts for fluctuations in sample size and removes any data anomalies to give a real representation of the overall industry change. The current period is measured up to the current day compared with the same timeframe in the previous period.

Conversion rate overview

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Date Range


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Conversion rate MoM

Aug 2023 - Jul 2024
  • Expansion MoM
  • Contraction MoM
  • Current period MoM

Conversion rate YoY

Aug 2023 - Jul 2024
  • Expansion YoY
  • Contraction YoY
  • Current period YoY