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Welcome to Salesfire Trends

Providing eCommerce insights to help you make better decisions.

Real-time analysis of over 2,964,813,197 user journeys

Conversion Rate

Average conversion rate

2.88%

The average conversion rate over the past 12 months.

vs

1.62%

Compare conversion rate in your industry or across the network to last month.

vs

-3.73%

Compare conversion rate in your industry or across the network to the same month last year.

About this data

Conversion rate is the percentage of website visitors that complete an order. To calculate your conversion rate, divide the number of conversions by the total number of visitors during the same period. The Conversion Rate data is derived from the Salesfire Trends Conversion Rate Index. This is a normalised dataset which adjusts for fluctuations in sample size and removes any data anomalies to give a real representation of the overall industry change. The current period is measured up to the current day compared with the same timeframe in the previous period.

Conversion rate overview

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Date Range

MondayTuesdayWednesdayThursdayFridaySaturdaySunday

Compare to

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About this data

The Conversion Rate graph shows the average conversion rate for the specified period across the Salesfire network. This can be grouped in daily, weekly, monthly or yearly intervals. This portrays the average conversion rate eCommerce websites are typically seeing.

Conversion rate MoM

Dec 2023 - Nov 2024
  • Expansion MoM
  • Contraction MoM
  • Current period MoM

About this data

The Conversion Rate MoM graph measures the month-over-month change in conversion rate across the Salesfire network. This portrays the monthly change in conversion rate eCommerce websites are typically seeing. You can use this graph to benchmark your own business performance against your industry or the eCommerce industry as a whole.

Conversion rate YoY

Dec 2023 - Nov 2024
  • Expansion YoY
  • Contraction YoY
  • Current period YoY

About this data

The Conversion Rate YoY graph measures the yearly change in conversion rate, comparing each month versus the same month a year previous. This portrays the annual change in conversion rate eCommerce websites are typically seeing. You can use this graph to benchmark your own business performance against your industry or the eCommerce industry as a whole.