The average conversion rate over the past 12 months.
Compare conversion rate in your industry or across the network to last month.
Compare conversion rate in your industry or across the network to the same month last year.
Conversion rate is the percentage of website visitors that complete an order. To calculate your conversion rate, divide the number of conversions by the total number of visitors during the same period. The Conversion Rate data is derived from the Salesfire Trends Conversion Rate Index. This is a normalised dataset which adjusts for fluctuations in sample size and removes any data anomalies to give a real representation of the overall industry change. The current period is measured up to the current day compared with the same timeframe in the previous period.
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